Marketing Research

The Marketing Research professionals at DeForest & Company use state-of-the-art information systems to provide clients with customized evaluations, forecasts and models. No off-the-shelf packages or one-size-fits-all reports.

Our Marketing Research Falls Into These Categories

Sales Forecasting
We combine the results of original field research with existing data on your chain’s performance and with our available demographic database to provide the conclusions you need before you invest in costly expansion. Using this collection of data, we create a series of one-of-a-kind software applications based on your circumstances that can be used to evaluate the quality of the sites and the anticipated sales for those sites.

Sales Forecasts
We collect field and demographic data on proposed sites and apply them to the model we’ve created for you to provide the actual sales forecasts. Over the years, our sales projections have earned a reputation for having an ordinarily high degree of accuracy.

Market Strategy Studies
We evaluate a number of factors, including trade area, existing and potential competition, available media and population shifts. Our goal is to provide you with the information you need to maximize profitability by opening the right number of stores in the right location.

Consumer Surveys
We study your customers and potential customers as well to determine buying patterns, income levels, media habits, your chain’s identity and image, competitive influences and demographics.